Public relations can be a cost effective alternative to advertising and marketing. Used correctly, it can complement your company’s existing communications and enhance the way consumers and other third parties look at your firm. Unlike marketing and advertising, a positive PR campaign can build trust and loyalty with consumers, enhance your reputation and communicate several complex messages at once.
Firms like PepsiCo, Unilever and Virgin are increasing the amount of money they spend on PR each year because they can see how it delivers cost effective results. Consumers are more willing to accept an article written by an independent journalist than a firms own marketing information.
Research shows that editorial can be three times as valuable as the equivalent advertising space and First Impression PR can make sure you achieve that coverage.