is what happens to you while you're busy making other plans – John Lennon
A crisis will happen within your company at some point. A gas leak means your street is sealed off, an employee is up in court, a disgruntled customer goes to the press, your server dies .... or worse.
Contingency plans – To manage a crisis you need to have a strategy in place before the unthinkable happens. First Impression PR can help you carry out a risk assessment and create an escalation procedure to manage a range of issues.
After the event – Once a crisis has taken place First Impression PR can be on hand to manage communications with journalists, minimise damage and advise you on how the media will react to certain decisions.